BRANDING TECHNIQUES
In-House Branding
Whilst branding is crucial for creating maximum awareness of your logo, it’s how you brand that takes a great product and transforms it in a way that leaves a lasting impression.
So, whether you prefer to keep it classy with a subtle debossing or make it pop with a full-colour, photo-realistic digital print, our diverse collection and inspired branding solutions set you on the path to the most phenomenal branded promotional products in the industry.
Why Choose Us?
Offering a vast choice of branding techniques and the ability to combine multiple methods and locations on the same item, we’re here to ensure a world-class experience when it comes to projecting the right image for your brand.
Our industry-leading turnaround times, vast capacity across all departments and an in-depth understanding of the complexity of branding provides you with the convenience and cost-savings associated with purchasing and branding products at one point.
Belly Bands
Make a statement that can’t be ignored with full-colour, digitally branded Belly Bands. A superb way to ensure enhanced visibility for your brand, they are perfect for adding a finishing touch to notebooks.
• An additional platform to communicate your marketing message in a unique and high-impact manner
• Offers prime space for optimising brand information and strengthening your message on notebooks
Embroidery
Embroidery is the art of decorating fabric with designs stitched in strands of thread. Driven by computers that read digitised embroidery files, embroidery machines automatically create a design on the product in the form of the design that was input into the machine.
• Classic decoration technique
• Creates a high-value look
• Logos can be embroidered in up to 9 different thread colours
Heat Transfer Printing
A digital image is printed onto a special vinyl surface, which is then placed onto the product in the correct position. At this point the product is placed in a heat press, and the heat from the press melts the adhesive backing on the vinyl, merging it with the fabric. Mainly used where a logo is too intricate for screen printing.
• Perfect for logos with many colours, extreme detail and small text
• Vinyl is not cut to the shape of the logo so the flexibility of the product may be affected
Vinyl Stickers
Stickers are printed digitally in full-colour on an adhesive vinyl and then automatically cut to almost any shape.
• Cost-effective, low or high-volume, multi-colour branding method
• Strong resistance to fading or damage
• Can only be applied to flat or slightly curved surfaces
Sublimation Printing
Sublimation Printing is a process done by way of a digital full-colour printer which is fitted with special sublimation inks.
The logo is printed onto a special transfer paper and cut automatically to the correct shape. The logo is then placed onto the product and heat is applied, causing the inks to migrate from the paper onto the product.
• Ensures premium full-colour photorealistic prints
• Flexibility characteristics of the product are not affected since the ink simply migrates to the product
• Only suitable for white products made from polyester fabric (minimum 60%) and polymer coated products
Debossing
A die in the shape of a logo is pressed into the surface of a product using both heat and pressure, creating a permanent stamped impression in the product.
• Creates a unique 3D look
• Subtle and classy branding method
• Ideal for genuine and imitation leather products, as well as polyurethane leather.
Foil Hot Stamping
Hot Stamping with foil is a similar process to debossing except that a thin foil is pressed into the product to create a colour. Even though heat and pressure are applied, they are applied to a lesser extent than during debossing and therefore the impression is not as deep.
• Creates an exceptional superior impression
• Ideal for genuine and imitation leather products as well as polyurethane leather
• Foils are available in blue, copper, gold, green, light blue, orange, red, silver and yellow (Pantone matches are not possible)